As a business owner, I would prefer to have my employees more attractive looking to attract customers. Employees that may appear to be more intimidating may not be the most suited for working in an establishment. Now, how I'm going about the hiring process, I'd have to be careful what I tell the person I'm interviewing, just like in the book says, "It is always important to be careful what is said, how things are said, and when things are said throughout the screening process." Minor scars, tattoos, or piercing aren't a big issue, those can be allowed as long as it's not noticeable upon first encounter, or if for tattoos, those can easily be covered up with either clothing material, or with long-sleeved shirts.
As far as meeting up with the standards of Nevada, I don't know too much, but when it comes to having tuberculosis, having generally poor hygiene, the book has something regarding this, "All restaurant and foodservice employees work around food. Therefore, it is important to ensure that all employees meet all applicable health requirements of the job." One worker that worked at my current job, he's no longer there, he had the poorest hygiene. The hair on his back was sticking out from the collar of his shirt and I wanted to barf, and his odor was the worst, and his facial hair made me cringe.
"This message of identity takes many forms, including the way an establishment looks on the outside, its décor, the items it serves on its menu, the prices it charges, and even the appearance of its staff. Brand is the single term owners and managers use to describe an establishment’s distinguishing features." Very important in terms of hiring people. You'd want to keep up good competition between other competitors, especially with the appearance of the staff. If all your staff members seem attractive to the consumer, it'll keep them coming back for more. Attractive meaning more than just appearance, but how they are socially and their cleanliness.
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